From our perspective, the future is based in understanding the past. This is the reason why history, or in our case “best sellers,” are an important part of creating an eyewear line. Yet for the purpose of storytelling, here is the history of eyewear retold by All About Eyes.
All About Eyes.
Eyecare Business’ discussion with CEO of BrillenEyes Eckhard Wirtz about private label. The most important part of the exchange is understanding the growth opportunities of starting your eyewear collection.
A. Creating your brand and business structure.
B. Ability to determine your own margins.
C. Growing a brand that is dependent on your core customer.
These are a few of the many advantages of private label eyewear brand.
Eyecare Business March 2020
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