Passion Shared
Steve McQueen Eyewear is first and foremost the meeting of two men in the 20’s, sharing a passion for vintage cars, especially the Porsche Speedster 356, the iconic car that Steve McQueen bought with his early earnings as an actor. But it’s also a mutual interest in the Californian aesthetics of the sixties and seventies, the rebellious spirit of American counterculture, and for the man who embodied it with charm and conviction: Steve McQueen.
A Legendary License
In 2019, faced with the frenzied use of images and the name of Steve McQueen, his descendants decided to trademark Steve McQueen to have better control over its use. That same year, the founders presented their project to the McQueen family. They appreciated the respectful approach to the star’s image and signed an exclusive licensing agreement for the creation and distribution of optical frames.